What is Digital Marketing?
Digital Marketing is the act of promoting your business electronically using multiple channels and methods to marketing you business to consumers. Tracking your results is vital to see what is working and what is not. Some ways of digital marketing are social media, radio ads, television and more.
Social Media Services
Having your business on social media networks is probably the most used method of digital marketing. It can help generator daily buzz of your business without having people visiting your website directly. There are a number of things that can help you from running advertisements to showing people your services or products.
Collecting emails of consumers and storing them for later use is a strategy many businesses use. Emails are then sent out to the collected emails usually with graphics detailing their promotions, news or announcements.
Search Engine Marketing / Pay Per Click (PPC)
SEM or Paid Search are the paid listings you see in search engines usually towards the top or bottom of searches. Google Adwords and Bing Ads are the most popular paid search platforms. It can be effective if you are struggling to climb the rankings in search engine results.